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大二導師

康友維助理教授

聯絡電話:(02)2462-2192 #2303

E-Mail:yoweikang@mail.ntou.edu.tw

德州大學  修辭與寫作博士班(主修數位遊戲修辭)  博士

國立台灣藝術大學  多媒體動畫藝術研究所  碩士

私立世新大學  資訊管理學系     學士

經歷

服務機關

服務部門/職稱

起訖年月

國立臺灣海洋大學

海洋文創設計產業系助理教授

107年8月1~迄今

開南大學

電影與創意媒體學系專任助理教授

106年8月1日~107年7月

開南大學

創意產業與數位電影學士學位學程專任助理教授

102年 8月~105年731

開南大學

創意產業與數位整合學士學位學程專任助理教授

101年8月~102年7月31

The University of Texas at El Paso

大學寫作中心University Writing Center

101年2月~101年7月31日

The University of Texas at El Paso

新時代教師研究計劃Teacher for a New Era(TNE)-Provost′s Office

97年9月~99年5月

The University of Texas at El Paso

英語系Department of English

93年8月~97年5月31日

期刊論文

 

1.      Pulido, A.J., Yang, K. C. C., & Kang, Y. W. (2017). Collegiate student-athletes’ privacy management strategies and their impacts on usage behaviors on Twitter. Submitted to Journal of Social Media in Society, 6(2), 406-445.

2.      Yang, K. C. C., & Kang, Y. W. (2017). The globalization of Chinese news programs: Challenges and opportunities—A country of origin perspective. The Reflective Practitioner, 2, 7-33.

3.      Yang, K. C. C., Pulido, A.J., & Kang, Y. W. (2016). Exploring the relationship between privacy concerns and social media use among college students: A Communication Privacy Management perspective. Intercultural Communication Studies25(2), 46-62.

  1. Kuo, C.S., Kang, Y. W., & Chen, C.F. (2016, May). A study of factors predicting repurchase intention of integrated circuit designed products-based: An expectation confirmation theory perspective. International Journal of Commerce, Business and Management5(3), 173-178.

5.      Garland, C.S., Yang, K. C. C., & Kang, Y. W. (2016, March). The effectiveness of permission-based email marketing for non-profit organizations: A case study of National Public Radio (KTEP-FM) in El Paso, Texas. Journal of Creative Communication11(1), 17-26.

  1. Yang, K. C. C., & Kang, Y. W. (2015). Exploring Big Data and privacy in strategic communication campaigns: A cross-cultural study of mobile social media users’ daily experiences. Article overview included in the Institute for Public Relations Social Media Research Center (SMRC) that features a continuously growing database of research, best practices, measures, and benchmarking of social media and its impact on public relations. [Reprinted] Available: http://www.instituteforpr.org/exploring-big-data-and-privacy-in-strategic-communication-campaigns-a-cross-cultural-study-of-mobile-social-media-users-daily-experiences/

7.      Yang, K. C. C., Erives, R.A., & Kang, Y. W. (2015, July). The effects of candidate’s ethnic source cue and party affiliation on Hispanic voters’ homophily perceptions and voting intent. Journal of Creative Communication, 10(2), 199-214, doi:10.1177/0973258615597409  

  1. Yang, K. C. C., Jiménez, M., & Kang, Y. W. (2015, July). The influence of ethnicity on consumers’ environmental attitudes and responses to guilt appeals in green advertising: An experimental study. Journal of Intercultural Communication Studies14(2), 192-206.

  1. Yang, K. C. C., & Kang, Y. W. (2015, April). Exploring Big Data and privacy in strategic communication campaigns: A cross-cultural study of mobile social media users’ daily experiences. International Journal of Strategic Communication, Special Issue, 9(2), 87-101. 

  1. Kang, Y. W., & Yang, K. C. C. (2011, May). The rhetoric of ethnic identity among Taiwanese immigrants in the United States: Rethinking borderland rhetoric in cyberspace. Howard Journal of Communication, 22(2), 163-182.

  1. Kang, Y. W., & Yang, K. C. C. (2010, July). Incorporating cultural factors in understanding challenges facing composition pedagogy for cross-cultural students using online videogame technologies. Intercultural Communication Studies19(2), 300-315.

  1. Kang, Y. W., & Yang, K. C. C. (2009). Gay and lesbian blogs in Communist China: Rhetoric of Reversed Silence in cyberspace. China Media Research Journal5(1), 21-27.

  1. Kang, Y. W. (2008, March). Situated language and learning: A Critique of traditional schooling [Online]. Second Language Writing Newsletter, Available: http://www.tesol.org//s_tesol/sec_issue.asp?nid=4116&iid=10808&sid=1

  1. Yang, K. C. C., & Kang, Y.W. (2006). Exploring factors influencing Internet users’ adoption of Internet television in Taiwan [Online]. First Monday: Peer-reviewed Journal on the Internet, 11(3), Available: http://www.firstmonday.org/issues/issue11_3/yang/index.html

  1. Kang, YW. & Wang, N.T. (2003, December). The effects of virtual figures on navigation behaviors. Journal of Arts (or Yi Shu Lun Wen Chi), 1, 17-41.  

研討會論文集

  1. Yang, Kenneth C. C. & Kang, Y.W. (2017). Big Data, consumer analytics, and real-time bidding (RTB) advertising: Emerging international policy and regulatory issues on protecting consumer privacy.[Abstract]. In Stieler, M. (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of 2016 Annual Conference of Academy of Marketing Science (pp. 527-528). New York: Springer [ISBN 978-3-319-45596-9]

  1. Yang, Kenneth C. C., & Kang, Y.W. (2017). Consuming foreign cultural products: An exploratory study of country-of-origin effects on Korean popular culture consumption in Taiwan. [Full Article]. In Stieler, M. (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of 2016 Annual Conference of Academy of Marketing Science(pp. 1475-1486). New York: Springer [ISBN 978-3-319-45596-9]

  1. Yang, K. C. C., & Kang, Y. W. (2016, July 1-2). Teaching digital game curricula in the communication discipline in the higher education institutes in the Greater China Region: A curriculum analysis approach. Proceedings of 2016 The 3rd Annual Chinese DiGRA Conference (Conference Theme: Decoding the Academic-Industrial-Gameplay Complex: Digital Game Practice, Research and Study in China, Taiwan and Chinese-Speaking Regions), Providence University, Taichung, Taiwan.

  1. Kang, Y. W., & Yang, K. C. C. (2005, July 6-8). Exploring factors influencing Internet users’ adoption of Internet television.  CD-ROM Proceedings of International Association for Intercultural Communication Studies: Modernization, Globalization, and Cross-Cultural Communication Conference, Chinese Cultural University, Taipei, Taiwan.

  1. Kang, Y. W., & Yang, K. C. C. (2005, July 6-8). Factors influencing Internet users’ perception of Internet news credibility. CD-ROM Proceedings of International Association for Intercultural Communication Studies: Modernization, Globalization, and Cross-Cultural Communication Conference, Chinese Cultural University, Taipei, Taiwan.

  1. Yang, K. C. C., Ng, G. S. C., Chan, J. S. F, & Kang, Y. W. (2004, May 26-29). Understanding the adoption of mobile commerce in Singapore with the Technology Acceptance Model (TAM).  In Harlan E. Spotts, (Ed.), Developments in Marketing Science: Proceedings of the Annual Conference of the Academy of Marketing Sciences (pp. 211-215), Volume XXVII, Academy of Marketing Science. Sanibel Harbour Resort, Florida.

  1. Yang, K. C. C., & Kang, Y. W. (2002). The influence of cultural factors on consumers’ reactions to Internet advertisements. In Harlan E. Spotts. (Ed.), Developments in Marketing Sciences: Proceedings of the Annual Conference of the Academy of Marketing Sciences (pp. 148-152), Vol. XXV. Sanibel Harbour Resort, Florida.

  1. Yang, C. C., Lee, Y. J. Wang, T. S., & Kang, Y. W. (2000, May 12). An exploratory study of newspaper professionals’ attitudes towards Internet newspapers. Paper presented at the Communication Management Trends and Developments Conference, Shih-Hsin University, Taipei, Taiwan.

書籍篇章

1.      Kang, Y. W. (2017).  A comparative study of digital game curricula in Taiwan and U.S: Implications for educating future multiplatform advertising industry professionals.  In Yang, K.C.C. (Ed.), Multi-Platform Advertising Strategies in the Global Marketplace (pp. 281-301). Hershey, P.A.: IGI-Global Publisher.

2.      Kang, Y. W. (2017).  Applying Hybrid Interactive Rhetoric Engagement (H.I.R.E.) concept to study digital game advertising: Theoretical and methodological implications.  In Yang, K.C.C. (Ed.), Multi-Platform Advertising Strategies in the Global Marketplace (pp. 199-225). Hershey, P.A.: IGI-Global Publisher.

3.      Yang, K. C. C., & Kang, Y.W. (2017, in press). The representation (or the lack of it) of same-sex relationships in digital games. Queer Studies.

4.      Yang, K. C. C., & Kang, Y.W. (2016). Integrating Big Data analytics into advertising curriculum: Opportunities and challenges. In Smith, Brent & Porath, Amiram (Eds.), Global Perspectives on Contemporary Marketing Education (pp. 131-152). Hershey, P.A.: IGI-Global Publisher.

5.      Kang, Y. W., & Yang, K. C. C. (2016). Analyzing multi-modal digital discourses during MMORPG Gameplay through an experiential rhetorical approach. In Baggio, Bobbe (Ed.), Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments (pp. 221-245), The Advances in Linguistics and Communication Studies (ALCS) book series. Hershey, P.A.: IGI-Global Publisher.

6.      Yang, K. C. C., & Kang, Y. W. (2016). Applying a grass-root approach to empowering change agents to transform pro-conservation attitudes and behaviors in over-populated China: An analysis of PRIDE campaigns and their pedagogical implications. In Singh, R.P., Singh, A., Srivastava, V. (Eds.), Environmental issues surrounding human overpopulation (pp. 120-136). Hershey, P.A.: IGI-Global Publisher.

7.      Yang, K. C. C., & Kang, Y.W. (2016). Social media, political mobilization, and citizen engagement: A case study of March 18, 2014 Sunflower Student Movement in Taiwan. In Adria, M., & Mao, Y.P. (Eds.), Citizen engagement and public participation in the era of new media (pp. 362-390). Hershey, P.A.: IGI-Global Publisher.

8.      Yang, K. C. C., & Kang, Y.W. (2016). Real-name registration regulations in China: An examination of Chinese netizens’ discussions about censorship, privacy, and political freedom. In Orwenjo, D.O., Oketch, O., & Tunde, A.H. (Eds.), Political Discourse in Emerging, Fragile, and Failed Democracies (pp. 61-87). Hershey, P.A.: IGI-Global Publisher.

9.      Yang, K. C. C., & Kang, Y.W. (2016). Exploring female Hispanic consumers’ adoption of mobile social media in the U.S. In English, R., & Johns, R. (Eds.), Gender Considerations and the Internet (pp. 185-207). Hershey, P.A.: IGI-Global Publisher.

10. Yang, K. C. C., & Kang, Y. W. (2016). Real-time bidding advertising: Challenges and opportunities for advertising curriculum, research, and practice. In Lee, In (Ed.). Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 1263-1278). Hershey, P.A.: IGI-Global Publisher.

11. Yang, K.C.C., & Kang, Y. W. (2015). Microblogs, Jasmine Revolution, and Civil Unrests: Reassessing the Emergence of Public Sphere and Civil Society in People’s Republic of China. In Kumar, Vikas and Svensson, Jakob (Eds.), Promoting Social Change and Democracy through Information Technology (pp. 140-164), Hershey, P.A.: IGI-Global Publisher.

12. Kang, Y. W. (2015, August). Development of the “Hybrid Interactive Rhetorical Engagement” (H.I.R.E.) Scale: Implications for Digital Gamification Research. In Gangadharbatla, H., & Davis, D. Z. (Eds.), Emerging Research and Trends in Gamification (pp. 72-92) (ISBN: 978-1-4666-8651-9). Hershey PA, USA: IGI Global. 

13. Kang, Y. W. (2013, November). A triangulation approach to understand multi-cultural college students’ technology literacy in a composition classroom: Implications for global literacy theory and practices. In Limbu, M., & Gurung, B. (Eds.), Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization (pp. 175-194) (ISBN: 1466647574). Hershey, P.A.: IGI Global.

14. Kang, Y. W., & Yang, K. C. C. (2007). Computer technologies in a technologized composition classroom. In Matzen, R. & Cheng-Levine, J.Y., (Eds.), Reformation: The Teaching and Learning of English in Electronic Environments (pp. 45-58). Taipei, Taiwan: Bookman Book, Ltd.

研討會論文

1.   Yang, K. C. C., & Kang, Y. W. (2017, July 16-20). Consumer autonomy, consumer resistance behavior, and ad blockers in the digital advertising marketplace: Emerging policy implications. Presented at the 2017 IAMCR Conference, School of Communications, Corporación Universitaria Minuto de Dios – UNIMINUTO, Cartagena, Colombia.

2.      Yang, K. C. C., & Kang, Y. W. (2017, July 16-20). How realistic is “Chinese Dream”? Perspectives from Chinese netizens in Weibo (microblogs). Presented at the 2017 IAMCR Conference, School of Communications, Corporación Universitaria Minuto de Dios – UNIMINUTO, Cartagena, Colombia.

3.      Yang, K. C. C., & Kang, Y. W. (2017, June 29-July 2). Applying a grass-root approach to empowering change agents to transform pro-conservation attitudes and behaviors in Rural China. Presented at the 2017 Conference on Communication and Environment in University of Leicester, U.K.

4.      Yang, K. C. C., & Kang, Y. W. (2017, June 29-July 2). Promoting environment conservation in a less friendly context: Perspectives from Rare’s Pride campaign managers and conservation organizations in China. Presented at the 2017 Conference on Communication and Environment in University of Leicester, U.K.

5.      Yang, K. C. C., & Kang, Y. W. (2017, June 29-July 2). Foreign NGO Management Law in China: An analysis of media contents about its implications for environmental conservation organizations in China. Presented at the 2017 Conference on Communication and Environment in University of Leicester, U.K.

6.      Yang, K. C. C., & Kang, Y. W. (2017, June 10-12). Integrating Big Data analytics into advertising curriculum: Opportunities and challenges in an international context. Presented at The 15th Asia-Pacific Conference of the Association for Business Communication, The Hong-Kong Polytechnic University, Hong-Kong, SAR, China.

7.      Yang, K. C. C., & Kang, Y. W. (2017, June 10-12). Narrative advertising, storytelling, and impacts on consumer brand experience. Presented at The 15th Asia-Pacific Conference of the Association for Business Communication, The Hong-Kong Polytechnic University, Hong-Kong, SAR, China.

8.      Yang, K. C. C., & Kang, Y. W. (2017, June 6-8). A comparative study of multi-platform advertising courses in the Greater China Region and U.S.: Implications for educating future strategic communication professionals. Presented at The 23rd International Conference of the International Association for Intercultural Communication Studies, Macao Polytechnic Institute, Macao, China.

9.      Yang, K. C. C., & Kang, Y. W. (2016, October 15-16). Real-time bidding (RTB) advertising, programmatic advertising, digital advertising marketplace: Emerging policy and regulatory issues. Presented at Direct/Interactive Marketing Research Summit, Los Angeles, CA.

10. Yang, K. C. C., & Kang, Y.W. (2016, July 27-31). Integrating Big Data analytics into journalism curriculum: Challenges and opportunities for journalism education around the world. Presented at Journalism Research and Education Section, 2016 IAMCR Annual Conference, University of Leicester, The United Kingdom.

11. Yang, K. C. C., & Kang, Y. W. (2016, July 27-31). The representation (or the lack of it) of same-sex relationships in digital games. Presented at Gender and Communication Division, 2016 IAMCR Annual Conference, University of Leicester, The United Kingdom.

12. Yang, K. C. C., & Kang, Y. W. (2016, July 1-2). Teaching digital game curricula in the communication discipline in the higher education institutes in the Greater China Region: A curriculum analysis approach. Presented at 2016 The 3rd Annual Chinese DiGRA Conference (Conference Theme: Decoding the Academic-Industrial-Gameplay Complex: Digital Game Practice, Research and Study in China, Taiwan and Chinese-Speaking Regions), Providence University, Taichung, Taiwan.

13. Yang, K. C. C., & Kang, Y. W. (2016, June 9-13). What affects Hispanic consumers to adopt mobile social media in the U.S. Presented at Mobile Communication Interest Group, 2016 International Communication Association Annual Conference, Fukuoka, Japan.

14. Yang, K. C. C., & Kang, Y. W. (2016, June 9-13). Using Resource Mobilization Theory to analyze March 18, 2014 Sunflower Student Movement in Taiwan. Presented at Communication Technology Division, 2016 International Communication Association Annual Conference, Fukuoka, Japan.

15. Yang, K. C. C., & Kang, Y. W. (2016, June 9-13). Perceived credibility of media platforms and information sources on Hispanic users’ attitudes toward, beliefs about, and practices of healthy behaviors. Presented at Health Communication Division, 2016 International Communication Association Annual Conference, Fukuoka, Japan. [Top Poster Award]

16. Yang, K. C. C., & Kang, Y. W. (2016, June 9-13). Big data, consumer analytics, and real-time bidding (RTB) advertising: Emerging policy and regulatory issues on consumer privacy. Presented at Communication Law and Policy Division, 2016 International Communication Association Annual Conference, Fukuoka, Japan.

17. Yang, K. C. C., & Kang, Y. W. (2016, May 18-21). Consuming foreign cultural products: An exploratory study of country-of-origin effects on Korean popular culture consumption in Taiwan. Presented at International Marketing Track, Academy of Marketing Science, Lake Buena Vista, Florida.

18. Kang, Y.W., & Yang, K. C. C. (2016, March 17-18). Applying "Hybrid Interactive Rhetorical Engagement" (H.I.R.E.) to assess digital English language learning websites: Implications for CALL/TELL theory and design. Presented at the 13th International Sun Conference of Teaching and Learning. El Paso, TX.

19. Yang, K. C. C., & Kang, Y. W. (2016, March 17-18). Teaching information literacy skills in college classrooms: Empirical evidence from 13 classes at UTEP. Presented at the 13th International Sun Conference of Teaching and Learning. El Paso, TX.

20. Kuo, C.S., Chang, Y.W., Kang, Y.W. (2015, November 27-28). The effect of multimedia integration in elementary school math curriculum on senior students’ learning achievement. Presented at 2015 International Conference on Educational Innovation: Educational Development and Industry-Academy Cooperation, Hsin-Chu, Taiwan.

21. Pulido, A.J., Yang, K. C. C., & Kang, Y. W. (2015, August 6-9). Privacy concerns and impacts on collegiate student athletes’ usage behaviors on Twitter: A communication privacy management perspective. Presented at Scholar to Scholar Poster SessionCommunication Technology Division, 2015 AEJMC Conference, San Francisco, CA.

22. Yang, K. C. C., & Kang, Y. W. (2015, July 15-18). Social media, political mobilization, and civil disobedience: A case study of March 18, 2014 Sunflower Student Movement in Taiwan. Presented at Session 7.3 Social Media Issues, the 21th International Conference of the International Association for Intercultural Communication Studies (IAICS), The Hong-Kong Polytechnic University, Hong-Kong, SAR.

23. Yang, K. C. C., & Kang, Y. W. (2015, July 15-18). Exploring the relationship between privacy concerns and social media use among college students: A communication privacy management perspective. Presented at Session 7.3 Social Media Issues, the 21th International Conference of the International Association for Intercultural Communication Studies (IAICS), The Hong-Kong Polytechnic University, Hong-Kong, SAR.

24. Kang, Y.W., & Yang, K. C. C. (2015, July 15-18). A comparative study of digital game curricula in Taiwan and U.S.: Implications for educating future global digital creative industry professionals. Presented at Session 7.1 Media Communication, the 21th International Conference of the International Association for Intercultural Communication Studies (IAICS), The Hong-Kong Polytechnic University, Hong-Kong, SAR.

25. Yang, K. C. C., & Kang, Y. W. (2015, July 12-16). A tale of two cities under China’s hegemony: Social media, political resistance, and civil disobedience in Taipei’s Sunflower Student Movement and Hong-Kong’s Umbrella Revolution. Presented at China’s Soft Power at Home and Abroad Session, IAMCR Conference, Montreal, Canada.

26. Yang, K. C. C., & Kang, Y. W. (2015, July 12-16). The consumption of horror movies: Using an Experience Sampling Method to collect post-viewing data. Presented at Film Reception Session, IAMCR Conference, Montreal, Canada.

27. Yang, K. C. C., & Kang, Y. W. (2015, January 6-7). Effect of culture norms on environmental conservation campaign in People’s Republic of China: Meta-analysis of six Rare Pride conservation campaign. Presented at International Conference on Environment, Health, and Media, Hong Kong Baptist University, Hong-Kong, SAR, China.

28. Yang, K. C. C., & Kang, Y. W. (2014, August 6-9). The globalization of Chinese news programs: Challenges and opportunities. Presented at National Identity and “the Other”: From the Inside Out and the Outside In, International Communication Division, 2014 AEJMC Conference, Montreal, Canada.

29. Yang, K. C.C., & Kang, Y. W. (2014, July 31-August 4). Integrating social and mobile media in environmental marketing communication campaigns in China. Presented at Sustainability, Communication, and Culture Session, The 20th International Conference of the International Association for Intercultural Communication Studies (IAICS), University of Rhode Island, Providence, RI.

30. Yang, K. C.C., & Kang, Y. W. (2014, July 31-August 4). Representing the Chinese Dream in foreign media: An ecological interpretation of newspaper contents using a content analysis method. Presented at Media Representation and Culture Session, The 20th International Conference of the International Association for Intercultural Communication Studies (IAICS), University of Rhode Island, Providence, RI.

31. Yang, K. C. C., & Kang, Y. W. (2014, June 5-8). Selfe and Selfe’s Electronic Contact Zone and interface design concepts revisited: Empirical experiential evidence through an Experience Sampling Method using “Hybrid Interactive Rhetorical Engagement” (H.I.R.E.) metrics. Present at the 2014 Computers and Writing Conference: Evolutions, Revolutions, Convolution, Pullman, WA. (Presented in Absentia)

32. Yang, K. C.C., Jiménez, M., & Kang, Y. W. (2014, May 22-26). The influence of ethnicity on consumers’ environmental attitudes and responses to guilt appeals in green advertising: An experimental study. Present at Environmental Communication Division, 2014 International Communication Association Conference, Seattle, WA.

33. Yang, K. C. C., & Kang, Y. W. (2014, May 22). Exploring cross-cultural mobile social media users’ daily experiences: An Experience Sampling Method to study privacy concerns about big data applications in strategic communication campaigns. Present at 2014 ICA Pre-Conference: Strategic Communication Campaigns in a Contemporary, Digital, and Networked Society, Seattle, W.A.

34. Kang, Y. W., & Yang, K. C. C. (2014, May 22-26). Applying the rhetorical concept of Hybrid Interactive Rhetorical Engagement (H.I.R.E.) to analyze gaming sessions: The case of World of Warcraft MMOPRG. Presented at 16th Biennial Rhetoric Society of America Conference, Marriott River Center, San Antonio, TX.

35. Kang, Y. W., & Yang, K. C. C. (2014, May 22-26). The rhetorical construction of Taiwan’s national identity in domestic and foreign media: A longitudinal content analysis of media contents in five major news events in Taiwan. Presented at 16th Biennial Rhetoric Society of America Conference, Marriott River Center, San Antonio, TX.

36. Kang, Y. W., & Yang, K. C. C. (2014, May 22-26). A visual rhetorical study of sexual culture in Ching Dynasty China (1644-1912).  Presented at 16th Biennial Rhetoric Society of America Conference, Marriott River Center, San Antonio, TX.

37. Kang, Y.W., & Yang, K. C. C. (2014, May 22-26). Anti-languages in Weibo (Microblog) as a resistance agency for Chinese netizens to contest state power in China: Implications for regulating social media in an emerging civil society. Presented at 16th Biennial Rhetoric Society of America Conference, Marriott River Center, San Antonio, TX.

38. Kang, Y. W., & Yang, K. C. C. (2014, May 22-26). Awakening as a rhetorical agency in the construction of Taiwan’s national identity. Presented at 16th Biennial Rhetoric Society of America Conference, Marriott River Center, San Antonio, TX.

39. Kang, Y. W., & Yang, K. C. C. (2014, April 19-20). Applying Hybrid Interactive Rhetorical Engagements in Massively Multiplayer Online Role-Playing Games (MMORPGs) to analyze multi-modal persuasive interactions: Theoretical and methodological implications. Presented at Session 4.0, (Chinese) Game Studies Conference, The University of Nottingham, Ningbo, P. R. China. [Skype video presentation]

40. Kang, Y. W., & Yang, K. C. C. (2014, March 5-7). Using the Hybrid Interactive Rhetorical Engagement (H.I.R.E.) metrics to analyze the effectiveness of digital learning websites. Presented at 2014 The Sun Conference on Teaching and Learning, The University of Texas at El Paso, TX.

41. Yang, K. C. C., & Kang, Y.W. (2014, February 28-March 1). The globalization of Chinese news programs and contents: Challenges and opportunities—A country of origin perspective. Presented at the Communication Technology Division, AEJMC 2014 Mid-Winter Conference, Norman, OK. [Best Abstract Award in ICD Division]

42. Yang, K. C. C., & Kang, Y.W. (2014, February 28-March 1). Using the Experiential Sampling Method (ESM) to understand consumers’ daily experiences with their mobile devices: Methodological and managerial implications. Presented at the Communication Technology Division, AEJMC 2014 Mid-Winter Conference, Norman, OK.

43. Yang, K. C. C., & Kang, Y. W. (2012, December 10-11). Microblogs, Jasmine Revolution, and civil unrests: Reassessing the emergence of public sphere and civil society in China. Presented at Information Communication Association of Taiwan (ICAT) 2012 Annual Conference, Shih-Hsin University, Taipei, Taiwan.

44. Yang, K. C. C. & Kang, Y. W. (2012, October 25-27). Using the Experiential Sampling Method to understand what motivates young Hispanic consumers to shop through their advanced mobile devices. Presented at Session C, Youth Lingo and the Media Market, 2012 International Conference Media Language, Market Lingo, Asian Congress for Media and Communication, School of Communication Arts, Chulalongkorn University, Bangkok, Thailand. [presented by Prof. Joeven Castro]

45. Kang, Y. W., & Yang, K. C. C. (2011, June 6-10). A cross-cultural study of consumer adoption of Massively Multiplayer Online Role-Playing Games (MMORPGs) in U.S. and Taiwan. Paper presented at Media Panel, 2011 International Conference of the International Association of Intercultural Communication Studies (IAICS): We and The Others in Intercultural Communication, Challenges and Possibilities of a Common Place. San Cristóbal de Las Casas, Chiapas, Mexico.

46. Yang, K. C. C., & Kang, Y. W. (2009, February 24-28). Consumer poverty and advertising influence in an over-consumption society: An ethnography study. Paper presented at the Punk Planet Session, Punk and Postmodern/Consumer Culture Division at the 30th Annual Meeting of the SW/TX PCA/ACA, Albuquerque, New Mexico.

47. Kang, Y. W. (2009, February 24-28). Theorizing composition pedagogy for cross-cultural students using online videogame technologies. Presented at the 30th Annual Meeting of the SW/TX PCA/ACA, Albuquerque, New Mexico. 

48. Kang, Y. W., & Scenters-Zapico, J. (2009, Feb). Emerging rhetorical tradition in massively multiplayer online role-playing game (MMORPGs). Presented at he 30th Annual Meeting of the SW/TX PCA/ACA, Albuquerque, New Mexico. 

49. Yang, K. C. C., & Kang, Y. W. (2009, February 24-28). How do cross-cultural audiences respond to horror films: An experimental study. Paper presented at the Horror Film Audiences Session, Horror Films Division, 30th Annual Meeting of the SW/TX PCA/ACA, Albuquerque, New Mexico.

50. Kang, Y. W., & Scenters-Zapico, J. (2008, November). Understanding students’ technology literacy in a technologized composition classroom using triangulation methodology. Presented at the IAICS 2008 Conference, Louisville, Kentucky. 

51. Kang, Y. W. (2008, Mar). Examining the effectiveness of feedbacks on correcting L2 learners’ errors in SLA in an online digital game CALL environment. Presented at the 2008 Joint Conference of PCA/ACA, San Francisco, California.

52. Kang, Y. W., & Yang, K. C. C. (2008, February 13-16). The construction of ghost images in Asia horror films: Examples from Taiwan, Hong-Kong, Singapore, South Korea, and Japan. Paper presented at The 29th Annual Meeting of the SW/TX PCA/ACA, Albuquerque, N.M.

53. Lin, I.-H., Kang, Y. W., & Yang, K. C. C. (2007, April 4-7). A visual rhetorical study of sexual culture in Ming Dynasty China. Paper presented 169 Asia Popular Culture V: China; Lianhuahua, Confucianism, Sexual Culture, & Cartooning Session at Asia Popular Culture Division, 2007 PCA/ACA National Conference, Boston, M.A. 

54. Kang, Y. W., & Scenters-Zapico, J. (2007, April 4-7). Exploring the essence of digital game technology in rhetorical theory: Martin Heidegger’s Enframing concept and its contributions to digital game study? Presented at the 2007 PCA/ACA National Conference, Boston, Massachusetts. 

55. Kang, Y. W. (2006, February 8-11). The rhetoric of posthumanism in Artificial Intelligence (2001) and I, Robot (2004). Presented at the 27th Annual Conference of the Popular Culture Association of the Southwest and Texas, Albuquerque, New Mexico. 

56. Kang, Y.W. (2006, February 8-11). The rhetoric of cyberpunk in Sci-fi genre: Examples from William Gibson’s Neuromancer and Wachowski Brothers’ Matrix Trilogy. Presented at the 27th Annual Conference of the Popular Culture Association/American Culture Association of the Southwest and Texas, Albuquerque, New Mexico. 

57. Kang, Y.W., & Scenters-Zapico, J. (2006, February 8-11). Hollywood movie murals in the zone of Intensive mural experience. Paper presented at the 27th Annual Conference of the Popular Culture Association/American Culture Association of the Southwest and Texas, Albuquerque, New Mexico. 

58. Kang, Y.W., & Yang, K. C. C. (2006, February 8-10). Humanlike interface and its impact on the effectiveness of writing website for ESL composition students. Paper presented at the 27th Annual Conference of the Popular Culture Association/American Culture Association of the Southwest and Texas, Albuquerque, NM.

59. Kang, Y.W., & Yang, K. C. C. (2005, July 6-8). Exploring factors influencing Internet users’ adoption of Internet television. Paper presented at the Internet and Digital Communication session, International Association for Intercultural Communication Studies: Modernization, Globalization, and Cross-Cultural Communication, Chinese Cultural University, Taipei, Taiwan.

60. Kang, Y.W., & Yang, K. C. C.  (2005, July 6-8). Factors influencing Internet users’ perception of Internet news credibility. Paper presented at the Internet and Digital Communication session, International Association for Intercultural Communication Studies: Modernization, Globalization, and Cross-Cultural Communication, Chinese Cultural University, Taipei, Taiwan. 

61. Kang, Y.W., & Yang, K. C. C. (2005, March 25-27). Computer technologies in a technologized composition classroom. Paper presented at the 11th Annual Southwest Graduate English Symposium: Isms, Irritants, and Ideologies: (In)visible Violations of Power. Tempe, Arizona: Arizona State University.

62. Yang, K. C. C., Ng, G.S.C., Chan, J.S.F., & Kang, Y. W. (2004, May 26-29). Understanding the adoption of mobile commerce in Singapore with the Technology Acceptance Model (TAM). Paper presented in the Electronic B2B and B2C Commerce: Issues, Trends, and Advances Track, Academy of Marketing Science, 2004 Annual Conference, Vancouver B.C., Canada.

63. Yang, K. C. C., & Kang, Y. W. (2002, May 29-June 1). The influence of cultural factors on consumers’ reactions toward Internet advertisements. Paper presented at the 2002 Academy of Marketing Science Annual Conference, Sanibel Island, Florida, USA.

64. Yang, C. C., Lee, Y.J., Wang, T.S., & Kang, Y. W. (2000, May 12). An exploratory study of newspaper professionals’ attitudes towards Internet newspapers. Paper presented at the Communications Management Trends and Developments Conference, Shi Hsin University, Taipei, Taiwan. [in Chinese]

專業技術報告

  1. Oleksiw, C., Buffova, S., & Kang, Y.W. (2010). Evaluation of and Follow-Up

    to the Summer 2009 Lead Cooperating Teacher Training. Report prepared for the  El Paso Regional Induction Committee. University of Texas at El Paso, El Paso, TX.

  1.  Oleksiw, C., Kang, Y.W., & Buffova, S. (2010).  Evaluation of the Professional Development Reading Modules Project – Modules 8-14.  Report to the Texas Higher Education Coordinating Board.  University of Texas at El Paso, El Paso, TX.

  1. Oleksiw, C., Kang, Y.W., & Buffova, S. (2009). Evaluation of the Professional Development Reading Modules Project – Modules 4-7. Report to the Texas Higher Education Coordinating Board. University of Texas at El Paso, El Paso, TX.

  1. Oleksiw, C., Kang, Y.W., & Buffova, S. (2009). Evaluation of the Professional Development Reading Modules Project – Modules 1-3.  Report to the Texas Higher Education Coordinating Board.  University of Texas at El Paso, El Paso, TX.

  1.  Oleksiw, C., Stafford-Levy, M., Kang, Y.W., & Buffova, S. (2009). The Secondary Education Experience at UTEP.  Internal report, University of Texas at El Paso, El Paso, TX.

  1. Oleksiw, C., Stafford-Levy, M., Kang, Y.W., & Buffova, S. (2009). Preliminary Needs Assessment of the Elementary and Middle School Teacher Preparation Experience at UTEP.  Internal report, University of Texas at El Paso, El Paso, TX.

  1. Yang, K. C. C., Wang, T.S., Lee, Y.T., & Kang, Y.W. (2001, June). An exploratory study on newspaper professionals’ attitudes toward online newspapers. Public Opinion Quarterly, 215, 45-66. [in Chinese]