The curriculum of this program is based on the university's oceanic characteristics and existing teaching resources. In response to the needs of the international and local cultural and creative industries talents, three major groups of courses in oceanic cultural and creative resources, cultural and creative product design, and cultural and creative industry management are combined. Each group includes internship courses that integrate the theory and practice to enhance the professional knowledge of the students in cultural and creative industries, so as to cultivate students' international vision and employment competitiveness. According to the goals and characteristics of this program, we implement both theory and technology in curriculum planning and design and emphasize industry-university cooperation and internship. In addition to the general compulsory and elective courses, there are also off-campus visits and field surveys. Overall, the curriculum of this program is divided into two parts: basic courses and professional courses. The basic courses include: school-based compulsory courses, foreign language ability enhancement courses, and digital ability enhancement courses; professional courses cover 3 major aspects of oceanic cultural and creative resources, cultural and creative product design, and cultural and creative industry management.


The Corresponding Design Course and Ability Training of the Bachelor Degree Program in Oceanic Cultural and Creative Design Industries Concept of planning design courses:


Creativity and design are indispensable links in the process of cultural "commodification", and it is an important key to the "industrialization" of culture as well. The current cultural and creative product design field requires talents who can carry out integration design, service design and integration planning. In view of this, the Bachelor Degree Program focuses on developing students' ability to design cultural and creative products and focuses on developing students' capabilities in integrated design and service design. The former refers to the design of integrated industrial and commercial goods, stressing that students must have basic skills in three-dimensional and graphic design and integrated design capabilities. The latter is an emerging design concept, emphasizing the integration of service application into the product design, making visual description for the product in graphic design, treating services as a series of interactive processes in interactive design, passing positive social influence in social design, and obtaining inspiration for service design from everyday life. Overall, this program focuses on developing students' integrated design and service design expertise to meet the emerging needs of the workforce in society.


1. Integration design and service design capabilities

2. Graphic design capability

3. Three-dimensional design capability

4. Digital design capability

5. Basic design capabilities